Overview

An independent fashion label which is the brainchild of Ms. Shaili Soni. The label offers contemporary designs created with fine cotton for women and kids. The label has a vision to promote the use of organic cotton through beautifully crafted garments.

While designing the brand identity, we kept in cognisance the approach that Shaili follows for her designs – a simple yet elegant. The logo symbolises love in an organic manner. The three blooming plants signify the use of fine cotton in the garments. The distinctive plants also signify that love comes in every shape and size but manages to thrive regardless. The brand pattern is created using the versatile elements of the logo which are used dynamically in numerous print and digital media designs. Screen printing technique on Kraft paper for various marketing materials rendered an organic and handmade feel.

Deliverables

Logo Design

Stationery Design

Label Tag Design

Custom Brand Pattern Design

Shopping Bag Design

Standee Design